I would assess a promotional video on the basis of the information it provides and the time in which it is give. Information is the most important in a promotional video, so you actually know what you are doing or buying. However, information should not be too detailed or specific and should just underline the main idea of the subject being advertised. Next is the way in which it is given - and by that I mean how this information is displayed. Is it just a dull a boring promotional video that lacks enthusiasm? Or a video that shows people speaking with confidence. Another important thing to some people might be comedy - it sure does grab a lot of attention, but personally, it would not affect my decision on doing or buying something. The time is the next most important thing next to information, are the advertisers spending 10 or 2 minutes? A video too long or short would be bad.
Personally - I really liked Aman and Hiren's promotional video the most. They displayed a concise, confident, and informative presentation that did not stray away from the main idea of the video.
Overall I believe the two main factors that alter my perspective would be time and information given, although too much information is bad.
No comments:
Post a Comment